newyorker:

Many of the tributes to Steve Jobs, who died on Wednesday, have mentioned Apple’s famous “1984” Super Bowl ad. Apple also created a number of memorable print-ad campaigns, many of which appeared in the pages of The New Yorker. Click here for a look back, from the Macintosh Personal Computer to the iMac.

There’s a scene in the movie “Trading Places” where Mortimer’s reading “The Wall Street Journal” and Randall has “Scientific American”. On the back of the Wall Street Journal, there’s a prominent Apple ad that reads “The first problem it solves is what to get for Christmas”. Genius!

posted 7 months ago